Senior Online Marketing Manager (f/m/d)

Develop and manage social media strategies with targeted campaigns on Instagram, Facebook, Pinterest, and TikTok – with a clear but subtle sales focus

Plan, brief, and manage high-quality creatives (text, images, video) to precisely address target groups and increase reach, engagement, and conversions

Responsible for community management, including nurturing active communities and implementing strategic influencer collaborations

Analyze campaign performance, create detailed reports, and implement data-driven optimization measures

Ongoing testing (A/B and multivariate) throughout the entire funnel

Conduct in-depth audience analyses and develop integrated marketing campaigns

Monitor current trends, identify innovation potential, and test new approaches

Plan and manage the marketing budget and coordinate internal and external resources efficiently

Degree in marketing, communications, media, or a comparable qualification

At least 3 years of experience in social media management and online marketing; performance marketing knowledge is a plus

Proven ability to manage creatives and target-specific messaging

Strong strategic thinking, creativity, and passion for innovation

Analytical skills and proficient use of tools like Google Analytics, Meta Ads Manager, etc.

Fluent in German and English

Experience in project management, high flexibility, results orientation, and a proactive, self-driven working style